Happier fans. Calmer teams. Smarter events.
Give fans the answers and support they need, before, during and after your event. FanAssist is a fully managed AI Digital Assistant built for festivals, live events, venues and sport. From tickets and travel to event timings, facilities and accessibility, it provides helpful information 24 hours a day, reducing repetitive enquiries and giving your team more time to focus on delivering great experiences.
With Cortex reporting and analytics, you also gain valuable insights into fan needs, service performance and opportunities to make every event better.
Examples of questions FanAssist handles:
- WebsiteWhat time do gates open?
- WhatsAppIs there step-free access to the main stage?
- PhoneWhen's the last shuttle?
- InstagramCan I bring a camping chair?
- Answered, or handed to your team
Roles
The roles FanAssist takes on.
Fan services
Answers fans' questions about tickets, timings, travel, facilities and accessibility, before, during and after the event.
Ticketing support
Handles ticket and booking enquiries, and looks up information or completes agreed actions where your ticketing system is connected.
Event information desk
Gives every fan the same up-to-date answers on every channel, from gate times to the last shuttle.
Feedback and requests
Captures requests, feedback and issues, and passes anything that needs a person to the right team with the details.
Keep fans informed when demand is at its highest.
From ticket releases and travel updates to event timings and last-minute changes, fans need reliable information when it matters most. As enquiries increase, your team needs to balance everyday questions with the situations that require personal attention. FanAssist helps manage this demand, giving fans easier access to the answers they need while allowing your team to stay focused on delivering a great event.
More than answers. Help fans get things done.
FanAssist makes it easier for fans to get the help they need, from answering everyday event questions to handling enquiries and supporting practical requests. It can gather relevant details, complete agreed tasks through connected systems and direct fans to your team when personal support is needed. Fans enjoy a smoother experience, your team spends less time on routine administration, and you stay in control of event information, service decisions and safety.
Better for fans. Easier for teams. Smarter for organisers.
FanAssist helps everyone get more from every event, with easier access to information, less repetitive work and valuable insights that help organisers improve the experience.
Faster answers. Better experiences.
Make it easy for fans to find the information and support they need, whenever they need it. From planning their visit to enjoying the event, fans spend less time searching for answers and more time enjoying the experience.
Fewer routine enquiries. More time for fans.
Reduce the pressure of repetitive questions and give your event teams more time to focus on delivering great experiences. When personal attention is needed, FanAssist can pass enquiries to the right people with useful information to help them respond.
Understand your fans. Make every event better.
Gain valuable insights into fan enquiries, peak demand, service performance and commercial interest through Cortex reporting and analytics. Use this information to improve event planning, identify opportunities and make better decisions for future events.
The right information. At the right moment.
From buying tickets to finding their way around an event, fans have questions at every stage of their journey. FanAssist makes it easier to get answers, access support and enjoy the experience, while helping organisers manage enquiries more efficiently.
- Event Information & Guidance
Help fans arrive informed and ready to enjoy.
Give fans easy access to event timings, travel, parking, facilities, food and drink information, and venue guidance. Keep everyone informed with reliable answers based on your approved event information.
- Accessibility & Visitor Support
Make every fan feel welcome and informed.
Help fans find the accessibility information they need, from accessible entrances and facilities to transport arrangements and available assistance. Make it easier for everyone to plan ahead and enjoy the event with confidence.
- Enquiries, Requests & Feedback
Make it easier to ask, respond and improve.
Give fans a convenient way to ask questions, submit requests and share feedback. FanAssist gathers useful information and directs enquiries to the right team when personal attention is needed.
- Ticketing & Connected Services
Help fans get things sorted, faster.
Support ticket enquiries, booking information and everyday customer service requests. Where suitable systems are connected, FanAssist can look up information and complete agreed actions, helping fans get the support they need with less waiting.
Wherever your fans are. Whatever they need to know.
Make it easy for fans to get the information and support they need, wherever they choose to connect. FanAssist works across your selected channels, including websites, phone, messaging, email and interactive SmartKiosks, delivering consistent, helpful service before, during and after your event.
From everyday enquiries to ticketing and customer service requests, FanAssist can connect with your existing systems to complete agreed tasks. We take care of setup, management and ongoing improvements, helping you deliver better fan experiences without adding pressure to your team.
Trusted by event and sporting organisations, including Live Nation / Cuffe & Taylor and Liverpool Football Club.
Understand your fans. Make every event better.
Know what fans need when they need it and how effectively they're being supported. Cortex reporting and analytics gives you clear insights into fan enquiries, peak demand, completed requests and service quality. Use this information to improve event planning, reduce pressure on your teams and deliver better fan experiences, while measuring efficiency savings and return on investment.
Real events. Measurable results.
Live Nation / Cuffe & Taylor has reported an estimated 4.7x return on investment from its FanAssist service, demonstrating the potential value of combining better fan support with more efficient event operations.
Results reflect the customer's individual business case and are not a guarantee of future performance.
Helpful support. Event teams in control.
FanAssist provides approved information and guidance, with clear routes to human support when needed. Your authorised event teams retain responsibility for safety, crowd management, safeguarding, emergencies, compensation and final complaint decisions.
What the film shows
The film follows a fictional festival. Fans' questions arrive across the website, Instagram, Facebook, WhatsApp and more, and FanAssist answers from the festival's own approved information, replying in each fan's language. An accessibility question is answered carefully and passed to the right team with the details already gathered. When plans change, one update reaches every channel. Questions about the last shuttle or the weather get live answers, and when a fan raises a welfare concern, the festival's welfare team steps in. It ends: Every fan. Every channel. Every moment. No sound is needed to follow it.
Frequently asked questions
Can fans use it outside staffed hours?
Yes, where continuous availability is included in the service design. Live updates and human responses still depend on the relevant systems and teams.
Can it sell or amend tickets?
Only where the ticketing system, permissions and agreed workflow support those actions.
Can event teams update information?
The update process, approval owners and urgent-change route are agreed before the event.
Does it manage emergencies?
No. It provides the agreed emergency signposting and escalation route; it does not replace event control or emergency services.
Make your next event better for fans and easier for your team.
Whether it's repeated ticket enquiries, travel information or managing demand on event days, let's explore how FanAssist could make a difference. Tell us about your events and where your team needs more support. We'll help you identify a practical starting point, improve the fan experience and show you how the results can be measured.